Martin, an ex-Parisian well-heeled hipster passionate about Gustave Flaubert who settled into a Norman village as a baker, sees an English couple moving into a small farm nearby. Not only are the names of the new arrivals Gemma and Charles Bovery, but their behavior also seems to be inspired by Flaubert's heroes.

Every year, Max, a successful restaurant owner, and Véro, his eco-friendly wife invite a merry group of friends to their beautiful beach house to celebrate Antoine's birthday and kick-start the vacation. But, this year, before they all leave Paris, their buddy Ludo is hurt in a serious accident, which sets off a dramatic chain of reactions and emotional responses. The eagerly anticipated vacation leads each of the protagonists to raise the little veils that for years they have draped over what bothers and upsets them. Pretenses become increasingly hard to keep up. Until the moment when the truth finally catches up with them all...

Agnes Jaoui plays a local political candidate Agathe Villanova, who returns to her childhood home in the south of France in order to help her sister Florence (Pascale Arbillot) sort through their recently deceased mother's belongings. While she's there, the son (Jamel Debbouze as Karim) of family maid (Mimouna Hadji) takes advantage of her presence and attempts to interview her as part of a documentary about successful women that he's undertaken with his film school teacher, Michel (co-writer Jean-Pierre Bacri). However, Michel's intentions aren't quite what they seem, as he's having an affair with Florence and hoping to persuade her to leave her husband. Meanwhile, Karim finds his own marriage threatened when his attractive hotel co-worker (Florence Loiret-Caille) declares an interest in him.